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How They Started by Carol Tice and David Lester explores the fascinating journeys of 25 iconic companies, revealing how small ideas grew into global business successes. This book is a must-read for aspiring entrepreneurs, business enthusiasts, and anyone curious about the origins of household-name brands.
Through in-depth interviews with founders, investors, and early employees, readers gain insights into the challenges, strategies, and pivotal decisions that shaped companies like Google, Coca-Cola, Disney, Twitter, Chipotle, and many more. Each profile uncovers the secrets behind their first steps, early struggles, and the innovative thinking that propelled them to the top.
✨ Learn how to:
• Transform a simple idea into a thriving business
• Navigate early challenges and avoid common pitfalls
• Find suppliers, attract your first customers, and scale effectively
• Draw inspiration from successful entrepreneurs and companies
• Apply practical lessons to your own business ventures
Key Features:
• Paperback: 256 pages
• Publisher: Beulahland Publication
• Language: English
• Ideal for aspiring entrepreneurs, business students, and professionals
• Features 25 in-depth profiles of companies spanning retail, tech, social media, gaming, and restaurants
Perfect For:
✔️ Individuals looking to start or grow their own business
✔️ Entrepreneurs seeking inspiration from real-world success stories
✔️ Business students and educators studying company growth and strategy
✔️ Anyone curious about how famous global brands began

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Product Details

Attribute	Value
Title	How They Started — Inspiring Success Stories of Iconic Companies & Entrepreneurs
Authors	Carol Tice & David Lester
Publisher	Beulahland Publication
Pages	256 pages
Format	Paperback
ISBN-13	9781854584472
Language	English
Materials	Paper
Weight	0.03 kg
Tags	Entrepreneurship, Business, Startups, Success Stories, Iconic Companies

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✍️ About the Authors

Carol Tice is a regular writer for Entrepreneur Magazine, specializing in business strategies, startups, and entrepreneurial insights.
David Lester founded a successful software company in Farmington, CT, and now runs a company supporting startups and entrepreneurs. Together, they provide actionable lessons drawn from the journeys of globally recognized brands.

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What’s in the Box

• 1 x How They Started by Carol Tice & David Lester