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Discover the power and peril of snap judgments with Blink by Malcolm Gladwell, the international bestseller that explores how we think without thinking and the choices that seem to be made in an instant! Blink is a book about how we think without thinking, about choices that seem to be made in an instant—in the blink of an eye—that actually aren't as simple as they seem. Malcolm Gladwell, the master of explaining hidden patterns in human behavior, explores the phenomenon of "thin-slicing"—our ability to make quick decisions based on very limited information. Gladwell shows that these snap judgments can be remarkably accurate, often more so than decisions made after careful deliberation. But they can also be dangerously wrong, influenced by prejudice, stereotype, and unconscious bias. Through fascinating stories and research, Blink explores when to trust your instincts and when to be wary. Learn how experts in various fields make split-second decisions, why some people are brilliant judges of character, how first impressions can be trained and improved, and what happens when our snap judgments go wrong. Perfect for readers of psychology, business professionals who make quick decisions, and anyone who wants to understand the hidden forces that shape their choices. In the blink of an eye, your mind knows more than you think—discover how with Blink!