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Revolutionize your understanding of human motivation with Drive by Daniel H. Pink, the groundbreaking book that reveals the surprising truth about what really motivates us to perform at our best! Drive: The Surprising Truth about What Motivates Us by Daniel H. Pink challenges everything we thought we knew about motivation. For decades, businesses and leaders have relied on "carrots and sticks"—rewards and punishments—to motivate people. But Pink reveals that for complex, creative tasks, this approach doesn't work—it often makes performance worse. Drawing on research in psychology and neuroscience, Pink shows that true motivation comes from three innate needs: autonomy (the desire to direct our own lives), mastery (the urge to get better at what matters), and purpose (the longing to do what we do in service of something larger than ourselves). Drive provides a new way of thinking about motivation, with practical implications for business, education, and personal life. Perfect for leaders, managers, teachers, parents, and anyone who wants to understand what really makes people tick. The old model of motivation is broken—discover the new science with Drive!