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Good to Great by Jim C. Collins is a groundbreaking management book that explores why some companies make the leap from being merely good to truly great—and why most fail to do so. Backed by extensive research, Collins and his team identified a set of elite companies that achieved exceptional long-term performance, consistently outperforming the stock market by seven times over a span of fifteen years. The book examines what sets these companies apart, including disciplined leadership, a culture of accountability, and a focused commitment to their core strengths. With practical insights and compelling case studies, Good to Great offers a roadmap for organizations striving to break out of mediocrity and achieve sustainable success.