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Master the art of customer retention with How to Win Customers and Keep Them for Life by Michael LeBoeuf, PhD, the classic guide revised and updated for the digital age that reveals the secrets of building lasting customer loyalty! Written by Michael LeBoeuf, PhD, this book has helped generations of business owners and professionals understand that the key to business success is not just getting customers—it's keeping them. The cost of acquiring new customers is five times that of retaining existing ones, and loyal customers are your best source of referrals and repeat business. LeBoeuf provides a proven system for winning customers and turning them into advocates for life. The classic, revised and updated for the digital age, this edition addresses the unique challenges and opportunities of customer relationships in the online world while preserving the timeless principles that made the original a classic. Learn how to exceed expectations, build trust, handle complaints effectively, create memorable experiences, and turn satisfied customers into enthusiastic promoters. The book is filled with practical strategies, real-world examples, and actionable techniques that work in any industry. Perfect for business owners, sales professionals, customer service representatives, and anyone who wants to build a business that thrives through customer loyalty. Winning customers is just the beginning—keeping them for life is where real success lies. Order How to Win Customers and Keep Them for Life today and build a business that customers love!