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The LG 77-inch OLED Smart TV delivers perfect blacks, infinite contrast, and self-emitting pixel technology for the ultimate cinematic viewing experience. LG is renowned for its cutting-edge display technology — from OLED to QNED — delivering vibrant, cinema-quality visuals. Clearer sound and picture with refinements by the alpha 9 AI Processor 4K Gen7. Brighter visuals by... Featuring a 77-inch screen and 4K UHD resolution, this model delivers a clear, immersive viewing experience. The premium choice for home cinema enthusiasts, film lovers, and gamers who demand the very best picture quality. Backed by a manufacturer's warranty. LG — display technology that transforms your living room into a home cinema.