Unlock the secrets of memorable communication with Made to Stick by Chip and Dan Heath, the groundbreaking book that reveals why some ideas take hold and others disappear, and how you can make your own ideas stick! Written by Chip and Dan Heath, t
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Asork Brothers Enterprise is a general merchandise and services business engaged in the buying and selling of a wide range of goods and the provision of general services to individuals, households, and organizations. The business is committed to delivering quality products and reliable services at competitive prices, with a strong focus on customer satisfaction, professionalism, and trust. Asork Brothers Enterprise aims to meet the diverse needs of its customers while building lasting business relationships.
Email : asorkenterprise@gmail.com
Location : Greater Accra Region, Ghana
Unlock the secrets of memorable communication with Made to Stick by Chip and Dan Heath, the groundbreaking book that reveals why some ideas take hold and others disappear, and how you can make your own ideas stick! Written by Chip and Dan Heath, this international bestseller draws on decades of cognitive psychology and communication research to identify the six principles that make ideas sticky: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs). Through compelling examples ranging from urban legends to advertising campaigns to political speeches, the Heaths show how these principles work in practice and how you can apply them to your own communication. Learn why some ideas naturally "stick" in memory while others are forgotten, and discover practical techniques for making your own ideas—whether in marketing, teaching, leadership, or everyday conversation—more memorable and impactful. The book is filled with actionable advice, memorable stories, and practical frameworks you can use immediately. Perfect for marketers, teachers, leaders, writers, and anyone who needs to communicate ideas effectively. The principles apply whether you're crafting a presentation, writing an email, leading a team, or trying to convince your kids to do their homework. Make your ideas stick—order Made to Stick today and learn to communicate memorably!