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Master the art of standing out in a crowded marketplace with Positioning by Al Ries and Jack Trout, the marketing classic that reveals how to win the battle for your customer's mind! This marketing classic on how to be seen and heard in the overcrowded marketplace, by Al Ries and Jack Trout, introduced the concept of "positioning" to the business world and changed marketing forever. The central insight is simple but profound: in an overcommunicated society, the only way to be heard is to create a position in the prospect's mind that focuses on the prospect's perceptions, not the product's features. Ries and Trout show that the mind has limited space and fiercely protects itself from information overload. The winner is the one who creates a simple, focused position that occupies a unique space in the prospect's mental landscape. The book is filled with case studies, examples, and practical guidance for positioning products, services, companies, and even yourself. Learn how to identify a position that isn't already occupied, how to communicate that position effectively, and how to defend it against competitors. Perfect for marketers, entrepreneurs, business owners, and anyone who needs to be noticed in a crowded world. The principles of positioning are as relevant today as when the book was first published. Position yourself for success—order Positioning today!