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Start With Why by Simon Sinek ignited a global movement to inspire people and organizations to find their true purpose at work. With over 28 million views of his TED Talk, Sinek explores why some leaders and companies are more innovative, influential, and profitable than others. Through his concept of The Golden Circle, he reveals how great leaders think, act, and communicate differently by starting with WHY—their core purpose. This bestselling book offers a powerful framework for building organizations, leading movements, and inspiring loyalty among customers and employees. Ideal for entrepreneurs, leaders, and anyone seeking meaningful success.