Buffer
Social media management tool for creators, small businesses and agencies to plan, publish and analyse posts.
About Buffer
Buffer is a social media management platform for individuals, creators, small businesses and agencies. It helps you plan, publish, analyse and engage across social networks from one workspace. The company was founded in 2010.
You can schedule posts to a range of platforms, including Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X and Substack. An optional AI assistant can help with ideas, rewriting and platform-specific posts.
Other tools include a community feature for replying to comments from one dashboard, analytics and reporting, team collaboration with post approval, a mobile app, and a Start Page that turns a social bio into a simple hub. Buffer can also connect to AI assistants such as Claude or ChatGPT through its MCP integration and API.
- Scheduling and publishing across many networks
- Comment replies from one dashboard
- Analytics and reporting
- Team collaboration and approvals
Buffer states that it has a free plan with no credit card needed, and paid plans for more features. Support is provided by its team through a help centre.
What it does
Requirements & licence
| Runs on | Android, iOS, Web browser |
|---|---|
| Internet | Needs internet |
| System requirements | Modern web browser and internet connection. Mobile app available. |
| Licence | Freemium — Proprietary (commercial SaaS) |
| Source code | Not included — you buy the right to use the software, not ownership of the code |
| Distribution | Online service |
| Last updated | 22 Oct 2026 |
| Support | Community or self-service |
| Documentation | Read the user guide |
Downloads
Learn Buffer
Hand-picked video tutorials from YouTube to help you get started and get more out of it.
Videos are made by independent creators and play from YouTube. More on YouTube
Get trained on Buffer
Want yourself or your team trained to use Buffer properly? Tell us and we will arrange a trainer — online or in person.
Do you teach Buffer? Become a trainer.
Reviews
No reviews yet. If you have used Buffer, your experience helps others decide.
Sign in to write a review.
Publisher
Similar software
Zoom
Video meetings, chat, phone, webinars and contact centre tools on one platform for teams and businesses.
Hootsuite
Social media management platform for scheduling, engagement, analytics and listening, for marketing teams.
email4all
Email campaigns, contact lists and open-rate tracking for growing businesses.
whatsapp4all
Broadcast WhatsApp messages, manage chats and automate replies from one dashboard.