Hootsuite
Social media management platform for scheduling, engagement, analytics and listening, for marketing teams.
About Hootsuite
Hootsuite is a social media management tool that brings scheduling, content creation, analytics and social listening into one platform. It is aimed at marketers, agencies and larger organisations that manage several social accounts.
Teams can plan and publish posts across networks from a single calendar, use bulk scheduling and AI-assisted content creation, and see suggested best times to post. A shared inbox collects direct messages and comments so that replies can be assigned, annotated and routed within a team.
Analytics and listening tools cover engagement, competitor performance, trend tracking and sentiment. The company also lists an AI assistant, called Wisdom, and connectors that let users work with Hootsuite from AI tools such as ChatGPT, Claude, Copilot and Gemini.
- Scheduling and publishing from one calendar
- Shared inbox for messages and comments
- Competitor tracking and sentiment analysis
- Trend discovery and AI-drafted posts
- More than 100 integrations, according to the publisher
What it does
Requirements & licence
| Runs on | Web browser |
|---|---|
| Internet | Needs internet |
| System requirements | Modern web browser and internet connection. |
| Licence | Trial — Commercial SaaS subscription (free trial offered) |
| Source code | Not included — you buy the right to use the software, not ownership of the code |
| Distribution | Online service |
| Last updated | 22 Oct 2026 |
| Support | Community or self-service |
| Documentation | Read the user guide |
Downloads
Learn Hootsuite
Hand-picked video tutorials from YouTube to help you get started and get more out of it.
Videos are made by independent creators and play from YouTube. More on YouTube
Get trained on Hootsuite
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Publisher
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