Mailchimp
Email and SMS marketing platform with automation and AI tools for small businesses, shops and non-profits.
About Mailchimp
Mailchimp is an online marketing platform for sending email and SMS campaigns, organising your audience and automating routine marketing tasks. It is used through a web browser and has a free plan as well as paid tiers.
The platform lets you design emails, group contacts into segments and set up automated workflows, such as messages aimed at customers who have gone quiet. AI-driven tools are included to help with content and strategy, with some features depending on the plan you choose.
Mailchimp offers use cases for ecommerce, small businesses, non-profits, professional services and content creators. It connects with online store tools such as WooCommerce and provides a Marketing API for developers.
- Email and SMS campaigns
- Audience segmentation and automations
- AI-powered tools and reporting
- Store and app integrations, plus API access
Plans include Free, Essentials, Standard and Premium. Standard starts with a 14-day free trial, and features and limits vary by plan.
What it does
Requirements & licence
| Runs on | Web browser |
|---|---|
| Internet | Needs internet |
| System requirements | Modern web browser and an internet connection. |
| Licence | Freemium — Proprietary SaaS (Free, Essentials, Standard and Premium plans) |
| Source code | Not included — you buy the right to use the software, not ownership of the code |
| Distribution | Online service |
| Last updated | 22 Oct 2026 |
| Support | Community or self-service |
| Documentation | Read the user guide |
Downloads
Learn Mailchimp
Hand-picked video tutorials from YouTube to help you get started and get more out of it.
Videos are made by independent creators and play from YouTube. More on YouTube
Get trained on Mailchimp
Want yourself or your team trained to use Mailchimp properly? Tell us and we will arrange a trainer — online or in person.
Do you teach Mailchimp? Become a trainer.
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Publisher
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