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Sprout Social

Social media management software for brands and teams to publish, engage, analyse and run influencer campaigns.

About Sprout Social

Sprout Social is a cloud-based social media management platform from Sprout Social, Inc., a company founded in 2010 and based in Chicago, USA. It brings publishing, customer engagement, analytics and social listening into one place.

Teams can plan and schedule content, collaborate on workflows, and reply to customer messages with the help of AI-assisted tools. Reporting tools are designed to show how social activity relates to business goals.

The platform also includes AI-powered influencer marketing tools for finding creators by topic, checking brand alignment, managing campaigns and measuring results.

  • Content planning and scheduling
  • Customer engagement and social care
  • Performance analytics
  • Trend and conversation insights
  • Influencer marketing

A 30-day free trial is offered, and the vendor states that no credit card is required. Prices are listed in US dollars per seat per month.

What it does

Plan and schedule contentSimplifies workflows and collaboration so brands stay active on their social networks.
Customer engagementUses AI to help teams reply quickly and consistently to customers.
Analytics and reportingProvides performance analytics to inform business goals and show impact.
Trends and insightsTaps into real-time conversations to spot what is emerging in an industry and audience.
Influencer marketingAI-powered tools to find brand-safe creators by topic, manage campaigns and measure results.
Network integrationsPartnerships and integrations with major social platforms to unify customer touchpoints.
Mobile appsApps are available for iOS and Android.
Team plansPer-seat plans for small teams through to cross-functional teams, plus custom enterprise plans.

Requirements & licence

Runs on Android, iOS, Web browser
InternetNeeds internet
System requirementsModern web browser and internet connection; optional iOS and Android apps.
LicenceSubscription — Commercial SaaS subscription
Source codeNot included — you buy the right to use the software, not ownership of the code
DistributionOnline service
Last updated30 Oct 2026
SupportCommunity or self-service
DocumentationRead the user guide

Downloads

Download from the official site
From sproutsocial.com
Go to source

Learn Sprout Social

Hand-picked video tutorials from YouTube to help you get started and get more out of it.

Tutorial Beginner

Sprout Social 2025 Tutorial For Beginners (Step by Step)

The Social Guide · 69.3k views
Tutorial Beginner

Sprout Social Tutorial for Beginners & Features Demo

Chris with Minn Media · 7.6k views
Tutorial

Sprout Social Tutorial 2026 (Full In-Depth Tutorial)

Tech Express · 12.7k views
Tutorial

Sprout Social Tutorial 2026 (Full In-Depth Tutorial)

Tutorials by Manizha & Ryan · 15.2k views

Videos are made by independent creators and play from YouTube. More on YouTube

Get trained on Sprout Social

Want yourself or your team trained to use Sprout Social properly? Tell us and we will arrange a trainer — online or in person.

Do you teach Sprout Social? Become a trainer.

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