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SAP Customer Experience
SAP's cloud suite for marketing, commerce, sales and service teams in mid-sized and large enterprises.
About SAP Customer Experience
SAP Customer Experience is SAP's family of customer relationship management (CRM) and customer experience (CX) solutions. It connects marketing, commerce, sales and service work, and is designed to link with an organisation's existing SAP systems such as ERP.
SAP describes its current direction as "Autonomous CX", in which AI assistants coordinate specialised agents to carry out CX workflows. The aim is to give those agents access to finance, supply chain and other enterprise data, so responses and personalisation are based on the wider business context.
The page lists these solution areas:
- Unified commerce
- Sales and revenue
- Marketing and engagement
- Service
- Customer Data Platform
- Order management software
It also describes AI assistants for campaigns, sales, merchandising and case management. Customer stories on the page include Bosch, Versuni and Daimler Truck North America. Pricing is not published on the page, so buyers should request a demo or quote from SAP.
What it does
Unified commerceDigital commerce capabilities, including SAP Commerce Cloud, for online sales and storefronts.
Sales and revenueTools for pipeline, forecasting and quoting, with a Sales Assistant that flags deal risk and generates quotes.
Marketing and engagementCampaign tools, including a Campaign Assistant that handles targeting, content and optimisation across channels.
Service and case managementA Case Management Assistant supports case preparation, processing and resolution, and reuses knowledge from resolved inquiries.
Customer Data PlatformBrings customer data together to support a single customer view and personalisation.
Order managementOrder management software is listed among the CX solutions.
Merchandising AssistantReviews product content, pricing, assortment and promotions using live commerce data.
SAP integrationDesigned to connect with an existing SAP foundation and enterprise data such as finance and supply chain.
Requirements & licence
| Runs on | Web browser |
|---|---|
| Internet | Needs internet |
| Licence | Commercial — Commercial (SAP licence terms) |
| Source code | Not included — you buy the right to use the software, not ownership of the code |
| Distribution | Online service |
| Last updated | 30 Oct 2026 |
| Support | Community or self-service |
| Documentation | Read the user guide |
Downloads
Download from the official site
Go to source
From www.sap.com
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Publisher
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On requestSAP Customer Experience
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